SEO Content Manager specializing in content creation and optimization, SEO strategy, audits, keyword research, and driving organic search performance in competitive markets.
Skills and Competencies
Relevant Skills
Content creation and optimization
SEO content strategy
SEO audits
Keyword research
KPI tracking
Google algorithm update analyses
Competitive analyses
HTML, CSS
Tools
SEO analytics: Google Search Console, Semrush, seoClarity, Ahrefs, Botify, PageSpeed Insights
BI analytics: Looker
CMS: Wagtail, Wordpress
Admin/workflow: Jira, Confluence, G Suite, Microsoft Office
Experience with: Miro, Figma
Experience
Manager, SEO and Content
The Zebra
Strategizes and executes SEO strategies, including project planning, impact analyses, and performance reporting.
Finds opportunities to improve organic search performance in a competitive consumer market, ranking amongst insurance companies with billions in marketing spend.
Implemented post-algorithm update recovery strategy that increased clicks by 171% and improved average rank by three positions for pillar page targeting highly competitive, transactional keywords (monthly search volume of 165k).
Supports the creation, optimization, and ongoing improvement of search-friendly insurance content at scale.
Collaborates with Engineering, Product, and Design to maintain templates and complete on- and off-page updates.
July 2021 - Present
SEO Content Strategist
The Zebra
Drafted and published SEO content with the goal of improving visibility and KPIs; ideated and authored landing page that generated over $176k in revenue over six months.
Performed regular content audits and keyword research to ensure compliance with SEO best practices.
Applied actionable insights from A/B tests, competitor analyses, and Google algorithm updates to landing pages.
July 2020 - June 2021
Associate SEO Content Strategist
The Zebra
Developed data-driven, informational SEO landing pages to drive organic traffic and revenue.
May 2019 - July 2020
Content Specialist
Newegg
Oversaw B2C content by optimizing product copy and updating layouts and other assets to improve site search navigation, categorization, and accuracy.
May 2017 - April 2019
Freelance Copywriter
BrandJump
Conceptualized and developed brand stories, product descriptions and copy, promotional email blasts, and informational/creative blog posts by adopting each client's unique brand and voice.